Account-Based Marketing Playbook

Your time is valuable. That’s why the Account-Based Marketing Playbook is built to give you a comprehensive strategy framework and easily editable tools to quickly bring your plan to life. This simple step-by-step guide will help you develop an account-based marketing approach and strategy.

Get Full Access to This Playbook With AMA Membership

Includes 15+ Tools and Templates

This playbook includes access to customizable tools and templates from our popular AMA Marketer’s Toolkits including:

• ABM Capabilities Assessment
• ABM Tech Stack Report
• ABM Roles Matrix
• ABM Program Budget Template
• Ideal Customer Profile Template
• ABM Account Tiers Worksheet
• Account & Product Mapping Matrix
• Account Scoring Tool

• Buyer Persona Template
• Decision-Maker Influencer Map
• ABM Buying Committee Diagram
• ABM Content Plan Worksheet
• ABM Key Account Planning Canvas
• ABM Platform Evaluation Matrix
• ABM Campaign Planning Tool
• ABM Program Metrics Dashboard

AMA Marketer’s Toolkits

This playbook is just a piece of our AMA Marketer’s Toolkits. There are hundreds of individual tools, templates and dashboards that can be used alone or as part of a larger strategy. They’re easy to use and built to enhance your decision-making skills.

This playbook is powered by Demand Metric.

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