A Celebrity Endorsement Agreement outlines the terms of collaboration between a company/brand and an individual hired to promote its products or services.
If you want to hire a celebrity to promote your service and product, you can't leave anything to chance. For both parties, it's essential to outline the terms of collaboration and avoid any misunderstanding. A Celebrity Endorsement Agreement helps you do that by making the expectations of both parties clear.
The agreement outlines what the celebrity endorser signed on to do for your product: seen with the product in public, take photos with it, and more. On the other hand, it also specifies the fee the celebrity gets for the services.
A Celebrity Endorsement Agreement is a contract signed between an individual and a company or brand. The individual is usually someone well-known, at least in a particular field. Today, it could also be a person with a significant following on social media.
By signing the Celebrity Endorsement Agreement, the individual allows the company to use their name and likeness to promote its products. The agreement specifies the terms of the collaboration, including what the endorser is expected to do and receive. The obligations could include promoting the product, appearing in advertisements, attending press releases, and other events.
The agreement also specifies the fee the company agreed to pay in exchange for the celebrity's services. In this respect, it's essential to include warranties that could help you prevent or resolve potential problems in the future.
Depending on your state, a Celebrity Endorsement Agreement may also be known as:
If you're a company hiring a celebrity or influencer to promote your products, you will want to protect your company and the other party with a Celebrity Endorsement Agreement. The document applies for all kinds of promotion, whether it's appearing in commercials, events, or getting seen with products in public.
Companies and brands usually sign Celebrity Endorsement Agreements with well-known athletes, singers, or actors. However, more and more brands are entering into this agreement with internet influencers and celebrities. So, even if you are hiring a local micro-influencer, it can be a good idea to sign a Celebrity Endorsement Agreement.
On the other hand, if you're an influencer or a well-known person in your community, and someone asks you for a collaboration, you should always insist on defining your relationship with such an agreement. It helps outline expectations and responsibilities and avoids problems with payments or intellectual property rights.
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A Celebrity Endorsement Agreement doesn't have to be notarized, although we highly suggest doing so. If something goes wrong, it can be challenging to prove the terms of your collaboration unless you signed the agreement in the presence of a notary public or your lawyer.
Once you've downloaded your Celebrity Endorsement Agreement, print at least two copies and sign both of them. Both parties should keep a copy of the document, and you may give another copy to your lawyer. If a problem occurs during the collaboration, the first step is to remind the other party of the agreement's terms. This document can help you resolve any issues privately and avoid costly legal proceedings.
“Celebrity” is not an official title but a relative term used to describe any person that you may hire to promote your products or services. The person does not have to be famous nationwide and can be just somebody well-known in your local community or the internet.
Yes, if you want to hire a minor to promote your company's product or services, you should sign a Celebrity Endorsement Agreement, but not necessarily with the minor. Most states do not legally recognize a minor’s contractual obligations, so you will actually be entering into the agreement with the minor’s parent or legal guardian.
The terms of the Celebrity Endorsement Agreement depend on your industry and the campaign that you have in mind. The terms can be custom, but they usually include things like appearing in public or at the company's events, talking about your product in public, and publishing photos of your product on social media.
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